Development

The vision

IPP Hotels has set itself the goal of operating in a key growth segment of the accommodation sector in Austria and possibly also internationally: the midscale lifestyle hotel industry.

In general, many hotel experts and recognised tourism institutions continue to identify this segment as the future and growth segment in the business travel sector – but also in leisure tourism.

The portfolio is to be successively expanded in the coming years. The focus here is primarily on locations in major cities that also offer a certain proximity to art and culture.

Market opportunity

The largest range of accommodation providers in German-speaking countries are in the 1- to 3-star category. However, there are major differences in terms of furnishings, facilities, positioning and pricing. As in other areas, customers rightly expect the reliability of a brand!

We derive the fundamental need for the midscale lifestyle hotel industry from these facts. This is not just a hopeful market, but rather – in conjunction with the ever-increasing mobility of people from the most populous parts of the world (China, India) – this category can even be considered to have genuine start-up opportunities analogous to the 60s, 70s and 80s.

In doing so, we are utilising the potential of the high-yield future market of the midscale hotel industry. By 2020, 5 locations had been realised in the first expansion phase. The aim is to expand the portfolio to 10 locations by 2030. The estimated investment volume amounts to around EUR 80 million.

Decades of professional partnerships form the solid basis for success!

b) Philosophy

In particular, arte positions itself as an art-orientated hotel product. It is not only static installations that characterise it, but rather the immediate proximity to art & cultural institutions and, above all, intensive cooperation with them. With the arte concept, the hotel as a meeting place repeatedly provides artists and art lovers with a common space.

With arte 4 artists, an initiative was developed that originated from the company’s own fitness programme. It involves integrating sport into everyday (working) life in a low-threshold way and converting the kilometres moved by all team members into art scholarships. In 2023, a total of EUR 10,000 was awarded for the first time to six young, up-and-coming artists from the Private University of Music and Arts Vienna and the University of Arts in Linz for their art projects.

d) Location selection

The selection of locations focuses on sites close to the city centre in major cities or tourist metropolises with the best possible transport connections. The declared aim is the further expansion of arte Hotels in the cities of Vienna, Salzburg and Innsbruck, as well as internationally in Munich, Regensburg, Nuremberg, Frankfurt, Hamburg, Berlin and possibly Prague, Bratislava and Budapest.